# https://www.getflowjo.com/ llms.txt

## Core Business Information
- **Company**: FlowJo - Subscription Design & Webflow Support
- **Parent Company**: Huck Finch Studio
- **Founders**: Matt Hansen and Hien Lam (Webflow Certified Team)
- **Location**: Ann Arbor, Michigan, US
- **Mascot**: FlowJoe (the lucky cat)

## Business Model & Services
- **Primary Focus**: B2B enterprise companies needing outsourced design and development team
- **Target Market**: B2B SaaS companies, with ICP focus on MarTech enterprises
- **Core Value Proposition**: "End the web retainer madness" - subscription-based design without contracts, meetings, or confusion
- **Service Philosophy**: "NO MORE RETAINERS" - flexible, month-to-month subscription model

## Subscription Plans

### Webflow Dev Support Team - $2,999/month
- **Target**: Companies needing routine development support and maintenance
- **Includes**: Unlimited development & support requests, dedicated project manager, unlimited revisions, 1 active task at a time, all source files included
- **Benefits**: Replace "that one guy" freelancer with reliable team support

### Graphic Design Team - $3,499/month
- **Target**: Companies needing ongoing graphic design support
- **Includes**: Unlimited design requests, unlimited revisions, dedicated project manager, 1 active task at a time, all source files included
- **Benefits**: Get quality design for price of junior designer "who uses all their sick days in the first month"

### Webflow Design & Dev Team - $4,999/month
- **Target**: Companies needing comprehensive Webflow support
- **Includes**: Unlimited development & support requests, unlimited revisions, Webflow web design, front-end development, support & maintenance
- **Benefits**: Personal Webflow A-Team for new pages, cleanup, and performance improvement

### Enterprise "Extra Sauce" Package - Custom Pricing
- **Target**: Active marketing teams needing premium support
- **Includes**: Simultaneous requests, real-time Slack collaboration, 2 active tasks, custom process
- **Additional Tier**: CRO support and optimization services (premium offering)

## Service Model & Process
- **No Contracts**: Month-to-month, pause or cancel anytime, scale up/down as needed
- **No Meetings**: Request via form, track on dashboard, give feedback directly on requests
- **No Confusion**: Simple process - make request, receive deliverable, revise as needed
- **SLA**: 2-3 business days delivery time
- **Queue System**: Add unlimited requests, work one at a time for quality and speed

## Unique Differentiators
- **Anti-Retainer Philosophy**: Flexible subscription vs. traditional agency retainers
- **Founder-Led**: Direct access to Matt and Hien, not junior staff
- **Webflow Specialists**: Certified team, Webflow-only platform focus
- **Transparent Process**: Airtable tracking, customer portal via Stripe
- **Migration Expertise**: Can migrate from any web platform to Webflow
- **Async-First**: 99.999% async workflow, minimal meetings

## Pricing Options
- **Monthly Subscriptions**: Standard payment method
- **Annual Discount**: 15% off for yearly commitment
- **Project Work**: Available for larger initiatives (brand + website builds)
- **Quarterly Secret Menu**: $500/month savings option

## Target Customer Profile
- **Primary**: B2B SaaS companies with ongoing design/development needs
- **ICP**: MarTech enterprises requiring reliable outsourced design team
- **Pain Points**: Bad agency experiences, unreliable freelancers, retainer frustrations
- **Decision Makers**: Marketing teams, CMOs, heads of growth needing consistent design support

## Service Specializations
- Webflow design and development
- Webflow maintenance and support
- Platform migrations to Webflow
- Graphic design for marketing teams
- Ongoing design support without retainer hassles
- CRO (Conversion Rate Optimization) support (premium tier)
- Real-time collaboration for enterprise clients

## Tools & Workflow
- **Request Management**: Airtable forms and tracking
- **Communication**: Slack and email (async-first)
- **Project Tracking**: Customer dashboard with visibility
- **Payment**: Stripe customer portal for subscription management
- **Onboarding**: 1-hour alignment call, then hands-off process

## Content Strategy Focus
- Anti-agency positioning and retainer frustrations
- Webflow platform advantages and best practices
- Design team scalability for growing companies
- Marketing team efficiency and workflow optimization
- Subscription vs. project-based service benefits